The Hope Sanctuary radio campaign

Nov 02 , 2006

The Hope Sanctuary and SOJE/Lonsdale Communications Inc are educating Barbadians about dog welfare presented in a
humorous way to grab attention.

The Hope Sanctuary and SOJE "Speak" for dogs. The public service messages are a direct response to the serious plight of the
island’s dogs.

Click below to listen to Buddy and Cuddy gossiping:

1. Chaining (0:57 secs / 1.73MB)

2. Female Spaying (0:48 secs / 1.47MB)

A new “leash” on life for dogs in Barbados?  The Hope Sanctuary and SOJE/Lonsdale Communications Inc think that “man’s best
friends” are begging for it.  To this end, they’re behind the new radio campaign running on Starcom network which features two
dogs, Cuddy and Buddy, gossiping via mobile phone about the lives of their fellow canines.

Aimed at educating Barbadians about dog welfare and presented in a humorous way to grab attention, the public service
messages are a direct response to the serious plight of the island’s dogs. SOJE’s creative director, Rachel Parker, who created
the campaign, says, “sadly, no one has to look too far to see neglected animals – and the hardcore cases seen by The Hope
Sanctuary add an even uglier dimension.  Some of this is due to a lack of knowledge: hopefully this campaign will fill in some
gaps, raise public awareness, and help improve life for a lot of dogs out there.”

Thanks are due to the generous and public-spirited organisations and individuals who assisted in getting the campaign on air,
including Starcom Network, Alan Sheppard at BeezNeez, Kirk Goodman and Miguel White of Strategy – The Band, whose
dramatic talents brought Cuddy and Buddy to life, and The Hope Sanctuary’s own Jacqueline Ashby, who also lent her voice to
the commercials.

Cornelia Coulthurst of The Hope Sanctuary sees many appalling cases of dog neglect and abuse and endorses the need for
public education.


The Hope Sanctuary radio campaign awards

Mar 05 , 2007

The Hope's radio campaign won several awards at the Caribbean Advertising Federation Awards.


Public Service
Broadcast / Electronic / Radio

Award: Gold ADDY® Award
Entrant: S.O.J.E/Lonsdale Communications Inc.
Advertiser: The Hope Sanctuary
Title: The Hope Sanctuary Animal Rights



Awareness OChaining¹

Award: Silver ADDY® Award
Entrant: S.O.J.E/Lonsdale Communications Inc.
Advertiser: The Hope Sanctuary
Title: The Hope Sanctuary Animal Rights



Awareness OExercise¹

Award: Silver ADDY® Award
Entrant: S.O.J.E/Lonsdale Communications Inc.
Title: The Hope Sanctuary Animal Rights